Finding Unique and Timeless Jewelry with Goldfine Jewelry
Published on 6th August 2020
Goldfine Jewelry, a Minneapolis based company, offers versatile, upscale, hand-crafted jewelry to the community. The founder and creator behind the brand, Sara Goldfine Baratz successfully turned her hobby into a full-time job and her own business. While she was attending college at the University of Kansas School of Fine Arts, Goldfine Baratz noticed there was not a lot of beaded or hand-crafted jewelry for sale, so she began creating her own. She received many compliments on her jewelry and decided to see where her skills and talent could take her. Goldfine Baratz never took a jewelry class, but by studying how other jewelry was made she self-taught herself and continued to improve as time went on.
In May of 2004, Goldfine Baratz obtained her LLC for SBG designs and within a year she was able to launch her brand in Los Angeles. After getting married, Goldfine Baratz rebranded the company to what is now known as Goldfine Jewelry.
Goldfine Baratz later moved back to her home state of Minnesota and set-up shop in Minneapolis. Goldfine Jewelry’s studio and showroom is located in downtown Minneapolis in the North Loop. By setting up an appointment, retail and wholesale customers can come by the studio to shop the collection(s) or discuss customized pieces. The shop can also be found online and on social media.
When designing her jewelry, Goldfine Baratz thinks of how to make the piece a good investment for her customers. Her goal for each design is for it to remain timeless and in style, but also have different functions so it can be worn in more than one way. Her goal is to give customers the chance to “wear something different.” Goldfine Jewelry offers unique pieces in each collection and works with customers to customize and create one-of-a-kind items.
Expanding her brand in 2018, Goldfine Baratz and her sister Marcy created littleG by Goldfine which targets a younger customer base. Their idea for the littleG collection was sparked by their own young children and they wanted to share this with others. Goldfine Baratz said it teaches children at a young age how to express themselves with jewelry, but also how to take care of an important, delicate item.
While Covid-19 has affected everyone, Goldfine Jewelry has kept true to their mission and remained on top of their goals during this time. The company goal is to expand the brand and customer reach while also taking online sales to the next level. Goldfine Baratz said that through this time it has pushed her to do more media marketing and to expand on the eCommerce side of her business. Unfortunately, Goldfine Jewelry had to put a few things on hold, like hiring a full-time operations manager.
“In the past, I have been doing much more in-person sales and pop-ups throughout the country and it has been great,” Goldfine Baratz said. “I love engaging with other people and I love the face to face and helping people style in-person, but there is a way to do that online too. I know there is a way to have that connection and it is just a matter of figuring out how to do that, so my plan is to move forward with more online sales. Once things do get better with Covid-19, I would like to continue the in-person, but just not as much.”
Like many other companies, Goldfine Jewelry had plans and events for the 2020 summer, but they were all cancelled when Covid-19 came to the United States. The community has helped Goldfine Baratz during this time by reaching out, shopping, and supporting her work. The online sales have increased organically during Covid-19 and Goldfine Baratz has continued to find ways to provide customers with a way to shop for a cause. Goldfine Baratz is continuing to offer partnerships that help give back to the local community which is part of her mission as a small business owner.
“I think that such an important part of being a consumer is knowing where your money is going,” Goldfine Baratz said. “If you do not need to shop, but you want to support an organization and a small business, I feel like why not give the public an opportunity to do that. I always feel better when there is some sort of mission tied to something that I purchase, so I wanted that to be a part of the Goldfine mission.”
In light of difficult times, Goldfine Jewelry is trying to look on the bright side of things and is continuing to put out unique, multi-functional, and upscale, hand-crafted jewelry for customers.